FAQ

We offer a full-service approach. We frequently work with clients who need a fresh look or a complete brand foundation. We offer Visual Identity Design services, which include logo design, colour palette definition, typography selection, and setting the overall visual tone that we then translate into a cohesive and impactful website design.

They are closely related but distinct. Visual Identity is the foundational system (it defines what your brand looks like (the logo, colours, and fonts)). Web Design is the application of that identity; it defines how that system is used to create a user experience (the page layouts, navigation, interactive elements, and responsiveness) on your website. Our process ensures the visual identity is strong, and the web design is functional and user-friendly.

Our Visual Identity Design service provides you with the essential, consistent elements needed to build your brand presence. This typically includes the design of a primary logo and alternative variations, a defined colour palette (with specific codes), selected typography (fonts) for different uses, and visual guidelines on how to use these assets across all your marketing materials.

We primarily offer logo design as a key component of our comprehensive Visual Identity package. A logo must work seamlessly with a consistent colour palette and typography to be truly effective. While we can discuss a standalone logo project, we recommend the full identity package to ensure your brand has a cohesive and professional look across all platforms, including your future website.

The design process is collaborative and typically involves several stages: discovery & research, conceptualisation (presenting initial directions), refinement (based on your feedback), and final delivery. Depending on the complexity and your timely feedback, this process usually takes between 3 to 5 weeks.

Upon final approval, you will receive a comprehensive package of files for all professional uses. This includes vector files (like .AI, .SVG or .EPS) for printing and large-scale use and raster files (like .PNG with transparent backgrounds and .JPG) optimised for web and digital use. You will also receive a style guide summary detailing your specific brand colours and fonts.

Absolutely. We specialise in brand refresh projects. We analyse your current assets to determine what should be maintained for recognition and what needs to be modernised. This service focuses on giving your existing identity a professional upgrade, refining the logo, updating the colour palette, and modernising the overall visual style to better connect with your current audience.