iProgressio

This project was a comprehensive brand and visual identity design for our creative agency, iProgressio. The name, a blend of "i" (representing the individual) and "Progressio" (meaning progress), encapsulates our mission: to drive forward-thinking, measurable progress for every client.

The logo's design is centred around a powerful, forward-moving symbol. The mark is composed of three distinct, parallel bands in varying shades of blue and green. These bands represent the three core pillars of our services: brand & visual identity, web design, and marketing. Their dynamic, upward trajectory and subtle overlap signify the continuous progress we help clients achieve, while also illustrating how each service works in harmony to build a strong, cohesive brand.

The colour palette was chosen to reflect our values. The deep blues communicate trust, professionalism, and strategic thinking, while the vibrant green represents growth, innovation, and a fresh perspective.

The wordmark, "iProgressio," uses a clean, modern sans-serif font. The two-colour treatment of the name, with a distinct blue "i", highlights our personalised approach and reinforces the logo's core concept: individual-focused progress. This simple design ensures the logo is highly versatile and effective across all platforms.

The final result is a brand identity that is both dynamic and reliable. The logo isn't just a mark; it's a visual promise that we empower businesses to move forward with a clear, innovative, and results-driven strategy.